Noteworthy topics of discussion included advocacy, bike share programs and the economy. Whether a bike is providing an alternative mode of transportation in a congested city or helping an individual maintain an active lifestyle, cycling is no longer just about skinny guys in Spandex.”Īs part of the three-day conference, attendees participated in group bike rides, a golf scramble, networking events and multiple panel discussions. “During this year’s conference, the industry was clearly optimistic about the solution cycling will be to so many of the challenges our society faces. “The cycling industry is poised to enter what we consider to be the ‘perfect storm’ for not only the growth of cycling but a paradigm shift in the functionality of a bike,” said John Nedeau, president of the BPSA and vice president of global sales for SRAM. The 2009 BLC “Leading the Industry into the Future…,” presented by the Bicycle Product Suppliers Association (BPSA), was held April 15-17, at the Embassy Suites in Seaside, Calif. Learn more.Īdvances in advocacy, the growing number of successful bike share programs and the state of the economy were among the topics discussed by the more than 140 participants of the 2009 Bicycle Leadership Conference (BLC). Support us! BikeRumor may earn a small commission from affiliate links in this article.
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